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Redstart Roundup | May 20, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web This week we are sharing some great resources for nonprofit design.  Your nonprofit’s visual brand a close representation of who and what your organization stands for. These are some resources for updating the look and feel of your organization’s…

Rethinking Social Media Marketing

Life is about change and evolution. Everything around us, even our own frame of mind changes from time to time. The way we approached obstacles last year or even yesterday may not be the same way we would approach them today. This philosophy applies to the way we do business; the way we shop; the…

Letter to Entrepreneur

Redstart Creative has gone through a period of tremendous growth and transition from mid 2017 to the end of 2018. We are now poised and ready to enter our tenth year of business stronger than ever.   To mark this transition I wrote a note to myself at 32 when I founded the business. The…

Why telling your story is so important

By: Henry Mortimer What grabs your attention more? A list of ingredients, like oatmeal, blueberries, and sugar, or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? Both refer to Kashi’s goal of making healthy…

4 Reasons Your Organization Should Review Their Branding

Your branding is a representation of your organization. It is how you define what your organization stands for (ie, who you are), what your values are (ie, what you do) and what your mission is (ie, why you matter). Because it often provides your audience with its first impression, it is critical to ensure that…

3 Reasons To Update Your Brand

Your brand is a reflection of your organization’s values and identity. Over time, you may need to realign how this looks and feels to remain consistent with your vision. A rebrand, or brand refresh, offers you an opportunity to revisit what the most important aspects of your culture, company and voice are, and update their…

3 Tips for Creating Better Engagement With Storytelling

By: Henry Mortimer There are many reasons why we say storytelling is the most effective, persuasive and compelling way to engage with others and inspire them to act. For example, a good story is hard to resist. Consider the success of the weekly podcast “Serial,” which recounted the incidents surrounding a real-life 1999 murder in…

5 Things Your Logo Needs To Be To Be Effective

By: Rebecca Teaff  One of the most crucial parts to any organization’s branding is their logo. Your logo is your identifying feature to your audience and is most likely their first impression of your brand. It is representative of a feeling, culture or idea from your organization. It gives a tangible to the intangible ideas.…

How To Cover Your Marketing Basics Without A Budget

When it comes to creating a budget for your nonprofit, marketing is an integral component. We know that nonprofit budgets are tight, and you need to save money anywhere you can. We’ve put together a list of some marketing basics that you must include when starting your nonprofit. Plus, we’ve added some DIY alternatives you…

Creating a Logo that Stands Out

Of all the different kinds of projects we work on here at Redstart Creative, one of our favorites is creating a logo. We wanted to take this blog to discuss the logo creation process from planning to design and also talk about the value of an investment in a logo. The logo design process can…

A New Logo for a New Business

Redstart Creative recently designed a new logo for Village Child Assessment. The Mount Washington Mill based business provides neuropsychological assessments for children and adolescents. This was a first logo for this new business, giving us the chance to work with the owner to create a signature image. We know this step is a big one…

Finding the Right Look: Logo Design

This spring, Redstart Creative began work with My Heroes Network on a comprehensive branding and website package through our Jumpstart Program. Throughout this project we will be blogging on the process. Check out our first two blogs announcing them as the winner and the renaming effort. Next up is the logo… Logo design is an exciting…

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