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Archive for November 2014

Annual Report Trends: Less is More

In our last two blog posts we looked at engaging content and the debate between print and online formats. today we look at the trend of brevity. Many organizations are producing a one page online report or a postcard report. This gives donors a simplified report and makes the organization really examine the core of…

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Annual Reports: Print vs. Online

In our last post we looked at the evolution of content in an annual report. Today we turn to examine how the rise of online and mobile content is impacting the annual report. These days, there is a major push towards using both print and online reports. In a recent survey cited in this post,…

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Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

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Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

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PGCRC Launches New Website

Redstart Creative recently worked with the Prince George’s Child Resource Center (PGCRC) to create a brand new website. At the start of the project, PGCRC identified their goals: • create an updated look, • increase functionality, and • be able to edit internally. The site was designed to have large photos on the home page…

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Mobile Optimization: The Next Step

This post is a guest blog from Jenn Pak of PakComm. Within the last decade, a rapid evolution has occurred for a small businesses and nonprofit organizations. A new way of marketing, never seen before, has rapidly forced its way into our culture and changed the face of business entirely – digital and Internet marketing.…

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