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Archive for May 2017

3 Reasons To Update Your Brand

Your brand is a reflection of your organization’s values and identity. Over time, you may need to realign how this looks and feels to remain consistent with your vision. A rebrand, or brand refresh, offers you an opportunity to revisit what the most important aspects of your culture, company and voice are, and update their…

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3 Tips for Creating Better Engagement With Storytelling

By: Henry Mortimer There are many reasons why we say storytelling is the most effective, persuasive and compelling way to engage with others and inspire them to act. For example, a good story is hard to resist. Consider the success of the weekly podcast “Serial,” which recounted the incidents surrounding a real-life 1999 murder in…

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