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Archive for October 26, 2017

How to create a marketing budget

You can hit marketing goals at every level of a marketing budget. Before creating your budget, pin down a dollar amount that you will be able to spend on marketing, no matter how small or large. Once you have that number, you can then look at the budget from a resources perspective: What can you…

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4 tips to creating an engaging end of year appeal

It’s the most wonderful time of the year again: giving season! ‘Tis the season to give and give back … and create super engaging end-of-year appeals to promote the giving. Most non-profits receive around half of their total yearly donations, in the three months around the holiday season, so making sure your end-of-year appeal is…

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