4 tips to creating an engaging end of year appeal


It’s the most wonderful time of the year again: giving season! ‘Tis the season to give and give back … and create super engaging end-of-year appeals to promote the giving. Most non-profits receive around half of their total yearly donations, in the three months around the holiday season, so making sure your end-of-year appeal is attracting donors is extremely important. Here are our top 4 tips on how to do just that:

  1.  Make them feel something. It’s proven that one of the reasons donors give is because they feel emotionally invested in a mission or a cause. However, if you’re going to be appealing to people who know little or nothing about your cause, you will need to make them feel something. Tell your story in a way that allows them to become emotionally invested in your mission.
  2. Create rewards. It feels good to give, but it feels even better to get recognition for giving. Creating rewards such as printing donor names in your annual report, or offering a donor gift, creates a feeling of exclusivity and importance.
  3. Ensure it’s responsive. If your audience doesn’t read your message, they can’t donate! Consider creating your end-of-year appeal on both a print and digital platform to appeal to both audience bases. Also, make sure if you’re sending out an email appeal, it’s responsive on mobile, since the majority of emails are read on a phone or tablet.
  4. Include yearly achievements. Your donors/audience love to know how their donation makes an impact, so include some statistics and facts about how their donations are being put to good use!

Do you need help constructing your end-of-year appeal? Let Redstart help you from design to execution. Let’s chat today.