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4 Key Steps To Making Your Fall Direct Mail Stand Out

We may be in the thick of summer, but your organization should already be thinking about creating your fall direct mail fundraising piece. Fall is the time when the giving season is ramping up, so you want to ensure that your fundraising efforts are ramping up, as well. Here are some key steps to ensure…

Staying Connected With Your Donors Over The Summer

Summer is a fun time for all of us (beaches, pools, warm weather!). But for non-profit organizations, it means a lull in fundraising and donations. The summer is a great time to connect with your donors. Let them know what your organization is up to and to remind them of upcoming events and fundraisers in…

What's your Story? How Storytelling Can Help Increase End Of Year Giving

By: Henry Mortimer   Storytelling is the oldest form of communication in the world: humans are wired for it. Telling stories about how you shaped your thinking and way of life can have the same effect on others. Through storytelling, we’re able to make meaningful connections with people we want to meet. Here’s why:  …

Top 4 Tips For Direct Mail Lists

By: Judy Antisdel, AT Direct  Many non-profit organizations rely on direct mail as one of their fundraising elements. Chances are, yours does too. Along with ensuring that your direct mail’s content is telling your story in an impactful way, it’s also important to assure that you expand your list while reaching the right people. Judy…

5 Tips For Creating An Inspiring Fall Fundraising Appeal

By: Julia Archer, Redstart Creative  Fall is right around the corner. Now is the perfect time to start creating an inspiring fall fundraising appeal letter to your potential donors. Direct mail is one of the most important marketing touches during the year. Think of your appeal letter like making a good impression on a first…

4 Tips To Creating Recurring Donations With Monthly Giving

By: Julia Archer, Redstart Creative How do you go about adding a double ask to your giving page? Is your cause is even suited for a monthly donation? Making the switch from one-time to monthly donations is the key to creating a solid, strong foundation of donors who will grow with you and your cause.…

Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…

Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

Annual Appeals: Acknowledgement Ideas

In our previous two blogs on annual appeals, we looked at how to reach the right people and entice them to open your letter, and alternate donation formats. Today we will look at innovative ways to thank your contributors and keep them engaged throughout the year, increasing the chances that they will then contribute to…

Annual Appeals: Trends in Giving

We are continuing on with our look at Annual Appeals. Last time, we discussed mailing lists and envelope design. Today, we will look at new trends in giving. The typical form of giving is to a general fund or a specific project. Today, there are other ways collect donations and reenergize your donor relationships. One…

Annual Appeals: Lists and Envelopes

To get donations from your appeal, you first need to get prospective donors to open your letter. Getting to this step includes consideration of two factors, your donor list and the envelope used to enclose your letter. Is the letter going to the right people and will it stand out in their daily pile of…

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