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Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…

Promises and Pitfalls of Email Fundraising

There are many communication channels, so it is important to be strategic about which channel you are choosing to communicate with your audience. This article from Salsa, makes the case that bypassing email fundraising is a mistake. The infographic to the left, was created by Salsa. It illustrates a few key statistics, from the article,…

Website Redesign: The Final Jumpstart Step

Crafting the identity of a new or young organization is a careful process requiring several steps. We have explored this process over the past year through our progress with the first Jumpstart for Nonprofit’s recipient, Our Heroes Network.  The organization, which works with veterans and first responders who are afflicted with Attention Deficit Hyper-Activity Disorder…

Theme is Postcards for Annual Report

Over the past month, we’ve been looking at Annual Reports, starting with a series on trends in reports and sharing the gratitude report we did for the Baltimore Child Abuse Center. Today we will be looking at the 2013 Annual Report we did for Blue Water Baltimore. We wanted the annual report to fit the…

Annual Report Trends: Less is More

In our last two blog posts we looked at engaging content and the debate between print and online formats. today we look at the trend of brevity. Many organizations are producing a one page online report or a postcard report. This gives donors a simplified report and makes the organization really examine the core of…

Annual Reports: Print vs. Online

In our last post we looked at the evolution of content in an annual report. Today we turn to examine how the rise of online and mobile content is impacting the annual report. These days, there is a major push towards using both print and online reports. In a recent survey cited in this post,…

Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

PGCRC Launches New Website

Redstart Creative recently worked with the Prince George’s Child Resource Center (PGCRC) to create a brand new website. At the start of the project, PGCRC identified their goals: • create an updated look, • increase functionality, and • be able to edit internally. The site was designed to have large photos on the home page…

Annual Appeals: Acknowledgement Ideas

In our previous two blogs on annual appeals, we looked at how to reach the right people and entice them to open your letter, and alternate donation formats. Today we will look at innovative ways to thank your contributors and keep them engaged throughout the year, increasing the chances that they will then contribute to…

Annual Appeals: Trends in Giving

We are continuing on with our look at Annual Appeals. Last time, we discussed mailing lists and envelope design. Today, we will look at new trends in giving. The typical form of giving is to a general fund or a specific project. Today, there are other ways collect donations and reenergize your donor relationships. One…

Annual Appeals: Lists and Envelopes

To get donations from your appeal, you first need to get prospective donors to open your letter. Getting to this step includes consideration of two factors, your donor list and the envelope used to enclose your letter. Is the letter going to the right people and will it stand out in their daily pile of…

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