Digital Marketing 101: How to communicate to your audience in a virtual world
Digital marketing is a great way to communicate to your audience whether life is in normal or in virtual mode. Your website and digital marketing have a tremendous opportunity to build a relationship with your audience. Not only do you want your website to align with your brand, but it should be consistently updated with…
AFP ICON
Baltimore Convention Center 1 W Pratt Street, Baltimore, MDIf you’re involved in fundraising in any way, then you can’t miss ICON, hosted by the Association of Fundraising Professionals. This is the world’s largest conference for professional fundraisers. With an extensive list of workshops and sessions, ICON offers an amazing opportunity to learn all about the latest technologies and strategies in the world of…
Intro & Adapting to Change Discussion
This week will be a quick overview of the GetStarted Marketing course and what we will learn over the next 7 weeks. In addition, we will review what you can be doing immediately to adapt to the changing landscape. We will talk about how to focus on the 4 C's - Cultivate, Communicate, Convert and…
What’s Your Story? Develop Your Brand Message
Your organization has a great mission. Learn how to tell your story and reach your audience whether it is donors or clients. Great marketing starts with a deep look into your organization’s “why” and how to effectively communicate your brand message. Your brand message is the foundation of your marketing. Register for one or all…
Look at Me: Develop Your Visual Brand
Have you been thinking about your visual brand, especially your logo? Are you ready to have logos and branding demystified? There are many myths about logos and we’re here to help! Learn some powerful design basics, learn how to audit your logo and adapt as needed to fit your brand. This is perfect for organizations…
Break through the Crowd: Make Your Website work for You
We are living in a virtual world and your website is your first digital impression. Is your current website working for you? Learn the importance of a successful website and how to effectively use it to market your company or organization. You will also gain insight on the essential tactics including site architecture and navigation,…
Digital Marketing 101: How to Communicate in a Virtual World
In this day and age, your website and your digital marketing are your biggest billboards and your opportunity to make a great impression on your donors and clients. What you do is so important and while there’s so much that goes into running an organization, your digital presence matters. Not only do you want your…
Digital marketing 202: Evaluate, Shift, and Maintain Strategy Long-Term
You've established consistency and a baseline with your digital marketing, now what? We will discuss how to evaluate, shift and maintain strategy long term. We will talk about how SEO is impacted by content and how to review your analytics. Not sure whether to boost a post or run an ad? We will talk about…
Print in a Digital World: How to Convert Traditional Tools
For years nonprofits have used direct mail and annual reports to communicate to their donors. Small businesses have used business cards, brochures and sales packets. Now that so much communication is digital, what is still relevant and what can be translated? This session will talk about the importance of these communications, what is still relevant…
Virtual Skills Share at Impact Hub
Launching 5/19 on Impact Hub Baltimore's IGTV channel: 6 steps to facing business in crisis with Rebecca Teaff of Redstart Creative. Follow @imapcthub_baltimore on Instagram to tune in Live
Lunch and Learn at Maryland Nonprofits
Maryland Nonprofits 1500 Union Avenue, Baltimore, MDLearn the importance of a successful website and how to effectively leverage it to market your company or organization and stand out from the rest. Gain insight on the essential tactics including site architecture and navigation, accessibility, responsive design, image selection, and when to use video. Included is also a discussion of the importance of blogging…
June Virtual Lunch and Learn
Join us live on the third Tuesday of each month for our 30 min virtual lunch and learns where we will discussing various marketing topics to help you grow awareness for your organization and connect with donors. This month's topic is: Identifying your Core Audience. Hope to see you on Tuesday, June 16 at 1pm.…