How to create a marketing budget
October 26, 2017 | Nonprofits
You can hit marketing goals at every level of a marketing budget. Before creating your budget, pin down a dollar amount that you will be able to spend on marketing, no matter how small or large. Once you have that number, you can then look at the budget from a resources perspective: What can you handle internally? What can you outsource? What can you learn to do? Once those decisions are made, you’re ready to begin planning the nitty-gritty of your budget. We’re breaking down what you should include in your budget based on:
- Just the basics
- Wishful thinking
- Just the basics. Every marketing budget must include these basic components:
- Basic Website: Use a website builder like Wix or Squarespace.
- E-newsletter: MailChimp offers a free option for under 2,000 subscribers.
- Social Media: Start with one platform (like Facebook).
- Fall direct mail: Design and print internally using Adobe InDesign or Canva.com.
- Handwritten thank you notes
- WordPress theme website: Budget for initial design & quarterly maintenance.
- Social Media: Add 1-2 more platforms.
- Fall and spring direct mail
- Annual report
- Printed donor retention piece – like a newsletter (not an ask)
- Wishful thinking. These are items that would be great to add and outsource when the budget increases with additional funding from grants etc.
- Custom WordPress website
- Increased social media
- Annual report
- Blog writing
- Email blast management
No matter what your budget is, you can create a marketing plan that works for you and your organization. If you’re looking for help with one of these components, let’s chat!