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Why telling your story is so important

By: Henry Mortimer What grabs your attention more? A list of ingredients, like oatmeal, blueberries, and sugar, or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? Both refer to Kashi’s goal of making healthy…

Why Fresh Content is Crucial For SEO

If it seems like everybody is talking about content these days, it’s because fresh content is a vital currency in today’s digital marketing environment. Creating fresh content for your website is our number one recommendation when clients ask us how they can get more traffic to their website.  Fresh content goes beyond regular tweaks and…

Why Freebies Are a Good Thing

By: Rebecca Teaff  It’s hard to believe that February has flown by. On the personal side, I am still loving my Cultivate What Matters Power Sheets (to readdress my monthly goals. At Redstart we have been hard at work on new projects that kicked off the year as well as writing and piloting our new GetStarted Marketing…

What's your Story? How Storytelling Can Help Increase End Of Year Giving

By: Henry Mortimer   Storytelling is the oldest form of communication in the world: humans are wired for it. Telling stories about how you shaped your thinking and way of life can have the same effect on others. Through storytelling, we’re able to make meaningful connections with people we want to meet. Here’s why:  …

What Should You Include In Your Marketing Plan?

By: Rebecca Teaff I’m so excited to speak at the Maryland Non-Profit Conference on October 4th. I will be presenting on “What Should You Include in Your Marketing Plan?” We will be discussing the key pieces to include in your marketing plan at a minimum and what elements to add when your budget allows. When…

What Does the Facebook Zero Announcement Mean

By Rebecca Teaff and Julie Archer Facebook made a big announcement on January 11th about changes to Facebook’s algorithm and how it will affect business pages. In the days following the marketing world went a little bit crazy. You can read some of the other takes on this announcement here and here. First of all,…

Welcome

Welcome to the new website for Redstart Creative. A special thank you to all our supporters in our first 6 months in business. I hope to use this blog to keep you up to date on creative ideas, events and our latests projects. Stay tuned, Rebecca

Website Redesign: The Final Jumpstart Step

Crafting the identity of a new or young organization is a careful process requiring several steps. We have explored this process over the past year through our progress with the first Jumpstart for Nonprofit’s recipient, Our Heroes Network.  The organization, which works with veterans and first responders who are afflicted with Attention Deficit Hyper-Activity Disorder…

Website Redesign Groundwork in 4 Steps

Our portfolio is full of examples of website redesigns and our recent website design work. There is a lot of conversation regarding redesigning websites for mobile compatibility or simply refreshing your look for 2015. Jumping on the bandwagon feet first is tempting for many website owners. It is important to consider a few details before…

Adapting Your Website “Mobilegeddon”

On April 21, Google changed their search algorithm. Sites that are not mobile-friendly will now receive a lower ranking in searches on mobile devices. Rankings from searches on a desktop will not be affected. Google remains the overwhelming top choice for search engines, so this change has the potential to impact the ability of organizations…

Website Maintenance

Website Maintenance Plans We design our website maintenance plans specifically for businesses who want their website to be running the most up to date versions of WordPress and associated plugins. Additionally, we offer services including but not limited to: content editing; SEO monitoring, review, and maintenance; and security reviews. Our services help our clients avoid…

Web Design Tips for Nonprofits

Websites are one of the primary ways that nonprofit organizations connect with their potential patrons.  Your nonprofit’s website is the main source of information about your organization and often the first place supporters will check for news and updates. Having a website that is visually engaging, informative, and easy to use is essential to growing…

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