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Segmenting Mail Lists to Maximize Donations

Direct Mail campaigns are crucial for non-profits to cultivate donors and achieve financial goals. Sending an appeal is a great start, but segmenting your mail list can take your campaign to the next giving level. There are three main ways to approach segmenting lists:   Average Gift Size – There are donors that will give…

Redstart Roundup | July 22, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Year-End giving campaigns are one of the most important fundraising efforts for any nonprofit organization. Direct mail appeals are an effective way to reach members and solicit donations. These are some great resources to help you create your next…

Year-End Direct Mail – Timelines Are Key

Year-End giving campaigns are one of the most important fundraising efforts for any nonprofit organization and shouldn’t be abandoned in 2020 – even during a pandemic. 30% of all annual charitable donations are given in December, which proves the importance of connecting with your supporters/donors with a year-end campaign. Keep in mind, even if an…

Redstart Roundup | July 8, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web An annual report is much more than a way to publish your funds raised over the past year and thank donors. An annual report can serve many functions and be a valuable marketing tool for your organization. Here are…

Everything You Need to Know About Facebook Lookalike Audiences

Facebook Lookalike Audiences can help you find new donors and supporters on both Facebook and Instagram. It’s a great tool for optimizing your Facebook ad targeting—drawing information about your most successful donors and supporters to find new people who are likely to want to donate, support, or volunteer with your organization.   It’s like an…

How to Plan Content for Your Nonprofit’s Social Media Platforms

If you feel like there is a big opportunity to grow awareness for your nonprofit on social media you’re right! According to We Are Social 3.8 billion people use social media in 2020. Social Media is a great way to connect with people who believe in your mission and want to support you, but only…

Redstart Roundup | June 17, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Here are some great resources for you to learn more about Facebook ads. Social media is a great platform for creating awareness for your nonprofit. Here are some practical tips and tricks to add Facebook ads to your nonprofit’s…

Redstart Roundup | June 2, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Here are some great resources for your nonprofit’s social media strategy. Social media is a great platform for creating awareness for your nonprofit. Here are some practical tips and tricks for creating your digital marketing strategy. 11 Ways to…

Redstart Roundup | May 20, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web This week we are sharing some great resources for nonprofit design.  Your nonprofit’s visual brand a close representation of who and what your organization stands for. These are some resources for updating the look and feel of your organization’s…

Email & Direct Mail – Working Together to Achieve Marketing Goals

Email marketing is a great way to stay connected to your nonprofit audience. Direct mail is a great way to make your audience aware of new campaigns or goals.  Both are versatile tools that increase awareness of your nonprofit and help achieve your marketing goals. You shouldn’t choose between them, because they complement each other…

Redstart Roundup | May 6, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Here are some great resources for nonprofit design. Your nonprofit’s visual brand a close representation of who and what your organization stands for. Here are some practical tips and tricks for updating the look and feel of your organization’s…

5 content strategy considerations for website projects

Having a content strategy for website projects can ensure a better way of getting content planned, produced and published .We need to put content at the top of the agenda from the get-go and ask questions early on in the project to make sure you don’t get to the stage of building the website and…

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