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5 Things Your Logo Needs To Be To Be Effective

By: Rebecca Teaff  One of the most crucial parts to any organization’s branding is their logo. Your logo is your identifying feature to your audience and is most likely their first impression of your brand. It is representative of a feeling, culture or idea from your organization. It gives a tangible to the intangible ideas.…

5 Resources for Nonprofits in Maryland

Here at Redstart, we love nonprofits! We adore organizations who are actively trying to change their communities and the world around them. We are fortunate to have three excellent organizations supporting nonprofits in the state of Maryland and surrounding areas.   Here are five amazing resources and some of the must attend events for nonprofits…

5 Nonprofit Social Media Trends For 2017

The key to any successful marketing strategy is to adapt as changes occur in the industry. 2016 has seen an array of new developments and shifts in social media. Going into 2017, your nonprofit will increase donor engagement by integrating some of these growing trends into your social media strategy. Live Video. In 2016, we…

5 Benefits Of Having A Comprehensive Marketing Strategy

It’s no secret that well-executed marketing has the power to transform your organization’s fundraising efforts for the better. Marketing has the ability to connect your organization to an audience you may not be reaching, as well as empower the supporters you already have in a new, invigorating way. Here are some of the top benefits…

4 Ways To Reach Your End-Of-Year Fundraising Goals

Did you know nearly one-third (31%) of annual giving happens in just one month, December? November and December are the holiday season and also the season where people feel motivated the most to give back to their community and organizations that they feel connected to.   Even though Giving Tuesday is quickly approaching, your organization’s…

4 Ways To Create Effective Emails For Your Spring Appeal

By: Rebecca Teaff and Julia Archer Spring is officially here and with it comes a new batch of appeals to your non-profit’s audience. Most likely, part of your Spring appeal will involve sending out an email campaign to your potential donors. Here’s how to make the most of your email campaigns this Spring: Be proactive.…

4 Ways Your Nonprofit Can Build A Community On Social Media

Social media, when utilized correctly, can help you grow a meaningful and engaged audience of volunteers, donors and advocates. With so many different outlets available to obtain donors, grants and volunteers, it’s no surprise that social media is sometimes not leveraged to its best advantage. Here are 4 ways that you can grow a community…

4 Ways Outsourcing Your Social Media Can Benefit Your Business

When it comes to social media, many organizations do not realize the positive impact that having an engaging social media presence can have for them. Social media is now a powerhouse when it comes to garnering traffic to your website, gaining a larger audience, and growing awareness and sales/donations. In the non-profit world, many people…

4 Tips To Recording Your First Facebook Live Video

As some of you may know, Redstart has recently started a Facebook Live series on Tuesdays when team members discuss different topics and tips for online marketing. Now that we’re in the thick of our series, we have some key takeaways to give you if you’ve been thinking about doing your own Facebook live.  …

4 tips to creating an engaging end of year appeal

It’s the most wonderful time of the year again: giving season! ‘Tis the season to give and give back … and create super engaging end-of-year appeals to promote the giving. Most non-profits receive around half of their total yearly donations, in the three months around the holiday season, so making sure your end-of-year appeal is…

4 tips to building a successful e-newsletter template

In a digital world that is ruled by social media, the importance of an email newsletter should not be overlooked. While social media and other forms of marketing are part of a digital marketing strategy, your list is the only thing you truly “own” online. If Facebook and Twitter disappeared tomorrow, what would you be…

4 Tips For A Successful Year-End Giving Season

By: Julia Archer, Redstart Creative  Fall is almost here (we can’t believe it either) and that means the end of 2016 is getting closer and closer. With fall, comes the holiday season, which is also the season of giving! Did you know nonprofits receive 50% of their donations between October and December? Now is the…

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