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Do's And Don'ts Of Design

By: Rebecca Teaff Design is at the core of you organization’s brand. Having effective design for your brand not only looks good, it also helps to communicate to your audience. From the fanciest website to the most simple black and white booklet, design can enhance your message and help deliver it to your audience. Having…

5 Things Your Logo Needs To Be To Be Effective

By: Rebecca Teaff  One of the most crucial parts to any organization’s branding is their logo. Your logo is your identifying feature to your audience and is most likely their first impression of your brand. It is representative of a feeling, culture or idea from your organization. It gives a tangible to the intangible ideas.…

Testimonial from Board of Child Care

We asked Kristian Sekse, Vice President of Development & Communications, Board of Child Care, about their experience with Redstart Creative during the production of their 2014 Annual Report. What were some successes and opportunities while working on this project? Successes – our brand felt old and stuffy, especially coming off of last year’s Annual Report. …

Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…

Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Two of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog on year end communication we reviewed direct mail appeals. In this blog we will review annual reports.…

Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part One of Three We love fall at Redstart Creative, cooler weather and the knowledge that the holiday season is right around the corner. We are gearing up for the season by prepping our holiday card lists and planning for many holiday gatherings. We are also excited…

New Look and Website Features in Redesign

We recently redesigned the website for The Arc of Baltimore. The organization was looking to streamline their navigation, improve their content, and create a responsive website. The final product features a clear color scheme, easy-to-follow navigation along the top, and is designed to fit any mobile device. Here is what our client said about the…

Creating a Logo that Stands Out

Of all the different kinds of projects we work on here at Redstart Creative, one of our favorites is creating a logo. We wanted to take this blog to discuss the logo creation process from planning to design and also talk about the value of an investment in a logo. The logo design process can…

Theme is Postcards for Annual Report

Over the past month, we’ve been looking at Annual Reports, starting with a series on trends in reports and sharing the gratitude report we did for the Baltimore Child Abuse Center. Today we will be looking at the 2013 Annual Report we did for Blue Water Baltimore. We wanted the annual report to fit the…

Annual Report Trends: Less is More

In our last two blog posts we looked at engaging content and the debate between print and online formats. today we look at the trend of brevity. Many organizations are producing a one page online report or a postcard report. This gives donors a simplified report and makes the organization really examine the core of…

Annual Reports: Print vs. Online

In our last post we looked at the evolution of content in an annual report. Today we turn to examine how the rise of online and mobile content is impacting the annual report. These days, there is a major push towards using both print and online reports. In a recent survey cited in this post,…

Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

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