South Baltimore Learning Center (SBLC) is a community-based nonprofit organization providing functional literacy education, life-skills training, and career preparation services to adult residents in the Baltimore area.
Challenges faced by SBLC included the need to craft a compelling narrative that resonated with their audience, distinguish themselves from similar organizations, and convey their overall value beyond the label of a “learning center.”
To address these challenges, a comprehensive strategy was developed by the Redstart team:
a unifying message that highlights the depth and breadth of SBLC’s services and experiences.
their unique contributions to the community.
SBCL from other peer organizations, beyond calling itself a “learning center.”
After identifying the key differentiating features through the STORY Process, the next step was to craft SBLC’s unique narrative and messaging. Every interaction with their audience was designed to evoke a consistent feeling and convey a unified voice. The elements devised to bring SBLC’s brand to life included:
1. Redstart composed SBLC’s story, encompassing the organization’s history, elucidating their approach to adult education, and spotlighting the positive impact they make.
2. We curated a set of concise, core messages for versatile use across different contexts, along with a potential tagline – “At SBLC, we put learning to work.”
3. Our designers developed a new logo and print materials to support SBLC’s rebranding and align with the new communication strategy.
4. Our team designed and implemented a new website that incorporated the updated story, logo, and messages. These elements collectively reinforced SBLC’s key message and personality, ensuring a cohesive and impactful brand presence.
Redstart was able to help SBLC create and articulate a compelling story about the organization that would engage and resonate with all stakeholders. That story would then help generate awareness, increase enrollment and support, and help the organization to stand out from peer organizations in a positive way. Most notably, through the discovery process, SBLC was able to recognize that it functions not only to educate adult learners, but also to empower them to succeed. That led them to adopt its newfound tag line: Learning works.