Blog
Marketing Minute: Retention Is the New Reach
Nonprofit marketing often focuses on attracting new donors, but retaining current supporters is just as important. The people who have already donated, volunteered, attended an event or subscribed to your newsletter have demonstrated that they care about your mission....
Is Your Website Ready for Year-End Giving?
Year-end fundraising may feel months away, but the experience you create now will determine how easily supporters can connect with your mission - and complete a donation - later. GivingTuesday is December 1, 2026. Before sending campaign emails, posting on social...
2026 Nonprofit Annual Report Trends: 4 Best Practices for a More Engaging Impact Report
As nonprofits begin planning their 2026 annual reports, many organizations are looking beyond the traditional printed booklet or static PDF. Today’s best nonprofit annual reports combine compelling storytelling, thoughtful design, data visualization, accessibility,...
The Death of Vanity Metrics: What Nonprofit Leaders Should Really Measure
For years, nonprofit marketing reports have been filled with impressive-looking number "We reached 25,000 people." "Our Facebook post received 1,200 likes." "Our website had 10,000 page views." While those metrics may feel encouraging, they don't answer the question...
Broken Links are Quietly Undermining Your Website
Broken links are one of those quiet issues that can undermine an otherwise great website. They’re easy to overlook but their impact on user experience, credibility, and search performance is significant. Keeping a close eye on these links and performing updates is an...
Marketing Minute: ChatGPT Is Becoming A Discovery Tool, Not Just A Writing Tool
People are no longer only using Google to find organizations and services. Increasingly, they are asking ChatGPT and AI assistants for recommendations, resources, and nonprofit referrals. That means your content strategy now affects whether AI tools mention your...
Common Mistakes in Nonprofit Marketing and How to Avoid Them
Nonprofit marketing is different. You are not selling a product. You are asking people to believe in something. To give money. To give time. To care. That is a big ask. As a small digital agency that works with nonprofits, I have seen some patterns. Not because...
How Nonprofits Can Use AI Without Losing Their Brand
AI is quickly becoming part of nonprofit marketing including grant writing, content creation, donor communications, and reporting. But for mission-driven organizations, the concern isn’t just efficiency. It’s this: How do we use AI without compromising our voice,...
Reviewing Your Year-End Giving Options: What Every Nonprofit Should Evaluate Before January 1st
As year-end giving season wraps up, nonprofits have a powerful opportunity to pause, review what worked, and set themselves up for stronger fundraising in 2025. At Redstart Creative, we support nonprofits and small businesses with clear messaging, strategic...
Is Your Website Ready for the April 2026 Accessibility Requirements?
Is Your Website Ready for the April 2026 Accessibility Requirements? In April 2026, new federal accessibility requirements will go into effect, raising the bar for how organizations — including nonprofits — design and maintain their websites. These updates align with...