Nonprofit marketing often focuses on attracting new donors, but retaining current supporters is just as important. The people who have already donated, volunteered, attended an event or subscribed to your newsletter have demonstrated that they care about your mission....
Year-end fundraising may feel months away, but the experience you create now will determine how easily supporters can connect with your mission - and complete a donation - later. GivingTuesday is December 1, 2026. Before sending campaign emails, posting on social...
For years, nonprofit marketing reports have been filled with impressive-looking number "We reached 25,000 people." "Our Facebook post received 1,200 likes." "Our website had 10,000 page views." While those metrics may feel encouraging, they don't answer the question...
People are no longer only using Google to find organizations and services. Increasingly, they are asking ChatGPT and AI assistants for recommendations, resources, and nonprofit referrals. That means your content strategy now affects whether AI tools mention your...
Nonprofit marketing is different. You are not selling a product. You are asking people to believe in something. To give money. To give time. To care. That is a big ask. As a small digital agency that works with nonprofits, I have seen some patterns. Not because...
As Q4 swiftly approaches, businesses and organizations gear up for the grand finale of the year—the holiday season. This is a pivotal time when aligning your content, from images and videos to messaging, colors, themes, and sentiments of the season can significantly...
In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...
You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...
Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...
You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...