Digital Marketing

Facebook Lookalike Audiences can help you find new donors and supporters on both Facebook and Instagram. It’s a great tool for optimizing your Facebook ad targeting—drawing information about your most successful donors and supporters to find new people who are likely to want to donate, support, or volunteer with your organization.   It’s like an…

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Here are some great resources for you to learn more about Facebook ads. Social media is a great platform for creating awareness for your nonprofit. Here are some practical tips and tricks to add Facebook ads to your nonprofit’s…

When creating content for your nonprofit, proofreading is as important as the writing. The good news is, you don’t have to be trained as a professional writer to develop quality content for your organization. Here are a few suggestions to make your copy shine: Review the source material that is supplied to you. In many…

One of the biggest mental hurdles for digital marketers and content creators is the dreaded feeling of constantly having to produce new and original content. Sure, we can curate content from an industry insider or retweet a Chrissy Teigen gem (always gold) but sooner or later our creative brain cells will momentarily wander away, along…

Change and evolution are a natural part of life. Perspectives and expectations evolve; we develop brand new ideas for where we see ourselves in the now and in the future. As we grow and evolve, our needs and desires change in order to bring the ideas we have to life. One of the things we…

Fall is officially underway here in Baltimore! The weather is cooling down, leaves are beginning to fall, and Hocus Pocus is on TV. The change of the seasons has us thinking about change and how change can be good for businesses. In fact, here at Redstart, we’ve been undergoing exciting growth, with the addition of…