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Digital Marketing

How to Pick the Right Facebook Ad Type for Your Organization

How to Pick the Right Facebook Ad Type for Your Organization

In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...

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What Is A Shadow Ban?

What Is A Shadow Ban?

You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...

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What Are Featured Snippets?

Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...

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Why do my website emails keep going to spam?

Why do my website emails keep going to spam?

You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...

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Google Ads Copywriting Tips

Google Ads Copywriting Tips

Struggling to get top billing in a Google search? Google Ads can help! While you can’t always predict where your organization will come up in a Google search, Google Ads gives you more control over when and where your information will appear, thanks to its...

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Social Media Trends to Look Out for in 2023!

Social Media Trends to Look Out for in 2023!

Riding the wave of the pandemic and the global recession, 2023 looks to be an interesting year, with social media platforms reflecting the changes in consumer preferences, accessibility, and sustainability. With 2023 around the corner, now is the time to plan your...

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The Importance of Google Ads Quality Score

The Importance of Google Ads Quality Score

Did you know that Google receives billions of searches every day? Given that there are so many searches, there has to be a way to determine which results are the most accurate for its users. There also has to be a way for Google to monetize that: it’s what we’ve come...

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Redstart Roundup | November 7, 2022

Redstart Roundup | November 7, 2022

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Are you wondering how to make the most of your organization's end-of-year giving? We have the best links to learn how to reach donors and maximize your end-of-year...

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Top Tips for using LinkedIn

Top Tips for using LinkedIn

LinkedIn is one of those rare social media platforms that doesn’t feel like a social media platform. Yet thanks to this network of professionals and peer organizations, the benefits to your company can be incredible. Here are some top tips to take full advantage of...

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