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Changes to Instagram: Instagram 2019

Change is a part of life. As we have said time and time again, everything evolves and changes. The same concept applies to our technology, if it doesn’t evolve, the platform and/or system goes the way of floppy disks, room sized hard drives, and MySpace. Part of the beauty of social media is that it…

Facebook 2019: FB5

Change and evolution are a natural part of life. Perspectives and expectations evolve; we develop brand new ideas for where we see ourselves in the now and in the future. As we grow and evolve, our needs and desires change in order to bring the ideas we have to life. One of the things we…

Rethinking Social Media Marketing

Life is about change and evolution. Everything around us, even our own frame of mind changes from time to time. The way we approached obstacles last year or even yesterday may not be the same way we would approach them today. This philosophy applies to the way we do business; the way we shop; the…

5 Benefits Of Having A Comprehensive Marketing Strategy

It’s no secret that well-executed marketing has the power to transform your organization’s fundraising efforts for the better. Marketing has the ability to connect your organization to an audience you may not be reaching, as well as empower the supporters you already have in a new, invigorating way. Here are some of the top benefits…

Instagram Scheduling Updates

If you use Instagram for your business, listen up because we have some great news to share with you about updates to Instagram’s API! Prior to late last month, if you wanted to post to Instagram for your business, you either had to manually create a post in the app, or schedule a notification to…

What Does the Facebook Zero Announcement Mean

By Rebecca Teaff and Julie Archer Facebook made a big announcement on January 11th about changes to Facebook’s algorithm and how it will affect business pages. In the days following the marketing world went a little bit crazy. You can read some of the other takes on this announcement here and here. First of all,…

What Should You Include In Your Marketing Plan?

By: Rebecca Teaff I’m so excited to speak at the Maryland Non-Profit Conference on October 4th. I will be presenting on “What Should You Include in Your Marketing Plan?” We will be discussing the key pieces to include in your marketing plan at a minimum and what elements to add when your budget allows. When…

4 Tips To Recording Your First Facebook Live Video

As some of you may know, Redstart has recently started a Facebook Live series on Tuesdays when team members discuss different topics and tips for online marketing. Now that we’re in the thick of our series, we have some key takeaways to give you if you’ve been thinking about doing your own Facebook live.  …

4 Ways Your Nonprofit Can Build A Community On Social Media

Social media, when utilized correctly, can help you grow a meaningful and engaged audience of volunteers, donors and advocates. With so many different outlets available to obtain donors, grants and volunteers, it’s no surprise that social media is sometimes not leveraged to its best advantage. Here are 4 ways that you can grow a community…

5 Nonprofit Social Media Trends For 2017

The key to any successful marketing strategy is to adapt as changes occur in the industry. 2016 has seen an array of new developments and shifts in social media. Going into 2017, your nonprofit will increase donor engagement by integrating some of these growing trends into your social media strategy. Live Video. In 2016, we…

How To Cover Your Marketing Basics Without A Budget

When it comes to creating a budget for your nonprofit, marketing is an integral component. We know that nonprofit budgets are tight, and you need to save money anywhere you can. We’ve put together a list of some marketing basics that you must include when starting your nonprofit. Plus, we’ve added some DIY alternatives you…

4 Ways Outsourcing Your Social Media Can Benefit Your Business

When it comes to social media, many organizations do not realize the positive impact that having an engaging social media presence can have for them. Social media is now a powerhouse when it comes to garnering traffic to your website, gaining a larger audience, and growing awareness and sales/donations. In the non-profit world, many people…

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