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5 Benefits Of Having A Comprehensive Marketing Strategy

It’s no secret that well-executed marketing has the power to transform your organization’s fundraising efforts for the better. Marketing has the ability to connect your organization to an audience you may not be reaching, as well as empower the supporters you already have in a new, invigorating way. Here are some of the top benefits…

Do's And Don'ts Of Design

By: Rebecca Teaff Design is at the core of you organization’s brand. Having effective design for your brand not only looks good, it also helps to communicate to your audience. From the fanciest website to the most simple black and white booklet, design can enhance your message and help deliver it to your audience. Having…

How To Cover Your Marketing Basics Without A Budget

When it comes to creating a budget for your nonprofit, marketing is an integral component. We know that nonprofit budgets are tight, and you need to save money anywhere you can. We’ve put together a list of some marketing basics that you must include when starting your nonprofit. Plus, we’ve added some DIY alternatives you…

4 Tips For A Successful Year-End Giving Season

By: Julia Archer, Redstart Creative  Fall is almost here (we can’t believe it either) and that means the end of 2016 is getting closer and closer. With fall, comes the holiday season, which is also the season of giving! Did you know nonprofits receive 50% of their donations between October and December? Now is the…

Ad Design for Baltimore's Recovery

Redstart Creative recently joined in efforts by the Baltimore chapter of AIGA to help support local businesses affected by the recent city curfew through ad design and promotion. AIGA is a professional organization for designers. The local chapter saw that design could play a role in helping recover from losses incurred due to the 10…

Annual Reports: Print vs. Online

In our last post we looked at the evolution of content in an annual report. Today we turn to examine how the rise of online and mobile content is impacting the annual report. These days, there is a major push towards using both print and online reports. In a recent survey cited in this post,…

Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

Annual Appeals: Acknowledgement Ideas

In our previous two blogs on annual appeals, we looked at how to reach the right people and entice them to open your letter, and alternate donation formats. Today we will look at innovative ways to thank your contributors and keep them engaged throughout the year, increasing the chances that they will then contribute to…

Annual Appeals: Trends in Giving

We are continuing on with our look at Annual Appeals. Last time, we discussed mailing lists and envelope design. Today, we will look at new trends in giving. The typical form of giving is to a general fund or a specific project. Today, there are other ways collect donations and reenergize your donor relationships. One…

Annual Appeals: Lists and Envelopes

To get donations from your appeal, you first need to get prospective donors to open your letter. Getting to this step includes consideration of two factors, your donor list and the envelope used to enclose your letter. Is the letter going to the right people and will it stand out in their daily pile of…

Annual Appeals: Trends and Tips

There is no denying that it is fall already. The air is crisper, kids are back in school, and cookouts have switched over to tailgates. The change in season also means it is time for most non-profits to turn their attentions to their annual appeals. This long-standing staple of fundraising comes in many forms to…

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