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The power of storytelling in nonprofit marketing

Bullet points are direct. Short sentences are efficient. But we at Redstart Creative have found that narrative storytelling is simply one of the best marketing tools for any organization, especially those in the nonprofit sector.   Nonprofit storytelling has been around for a while and it is obvious why: the origin story of most nonprofits…

2021 Nonprofit Website Design Trends

2020 has been a challenge for nonprofits.  Yet even during these difficult times, nonprofits have come to understand the importance of their website in promoting their mission.  Without the benefit of in-person contact, nonprofits have relied more and more on their website to do the heavy lifting.  As an experienced nonprofit website design firm, Redstart…

Redstart Roundup | December 25, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Are you wondering how to use email to maximize your end of year giving for your organization? This week we have a roundup of the best resources to help you connect with donors and get more support for the…

Round Out Your End of Year Direct Mail Campaign

Your nonprofit is likely putting the finishing touches on your End of Year direct mail campaign, getting packaged art files to the printer, finalizing and segmenting your mail lists, and planning on when they will be in mailboxes. But… what happens next? Following up with donors who have given and those that have yet to…

Redstart Roundup | October 7, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Are you wondering how to reach more donors with your Giving Tuesday campaign? This week, we have a roundup of resources to help you participate in Giving Tuesday and create an amazing campaign to reach more donors.   The…

Planning for Giving Tuesday

Giving Tuesday is a global day of giving driven by the power of social media.   It’s celebrated on the Tuesday after Thanksgiving in the U.S. and is considered the start of the End of Year Giving Season. This year, Giving Tuesday falls on December 1, 2020. As the second-largest giving day of the year,…

Redstart Roundup | September 9, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Are you wondering how to use social media to reach more donors? This week we have a roundup of the best resources to help you use social media to support your organization. Social Media for Nonprofits: How to Make…

Redstart Roundup | August 26, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Does your website need an update? A strong web presence is an essential asset for any nonprofit organization. Organizations must make sure their websites are fully functional, provide a positive experience for visitors, and look good. These are some…

Redstart Roundup | August 12, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web A strong web presence is an essential asset for any nonprofit organization, but the internet is a crowded place. Organizations must make sure their websites are fully functional, provide a positive experience for visitors, and look good. These are…

Segmenting Mail Lists to Maximize Donations

Direct Mail campaigns are crucial for non-profits to cultivate donors and achieve financial goals. Sending an appeal is a great start, but segmenting your mail list can take your campaign to the next giving level. There are three main ways to approach segmenting lists:   Average Gift Size – There are donors that will give…

Redstart Roundup | July 22, 2020

Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Year-End giving campaigns are one of the most important fundraising efforts for any nonprofit organization. Direct mail appeals are an effective way to reach members and solicit donations. These are some great resources to help you create your next…

Year-End Direct Mail – Timelines Are Key

Year-End giving campaigns are one of the most important fundraising efforts for any nonprofit organization and shouldn’t be abandoned in 2020 – even during a pandemic. 30% of all annual charitable donations are given in December, which proves the importance of connecting with your supporters/donors with a year-end campaign. Keep in mind, even if an…