Blind Industries and Services of Maryland
- BRANDING AND MESSAGING
Blind Industries and Services of Maryland (BISM) is a 501(c)(3) nonprofit organization focused on empowering blind residents of Maryland through career and training resources. Their mission is to offer stable career opportunities, innovative rehabilitation programs, and quality products and services while developing resources for training and education.
CHALLENGE
Redstart identified several key challenges:
- Outdated Logo: The existing logo did not effectively represent the organization’s mission and services. BISM sought a new logo that was graphic, modern, and readable while incorporating more of their core messaging.
- Limited Digital Presence: BISM lacked a strong digital presence, particularly on social media platforms, which hindered its ability to connect and engage with its core audience effectively.
- Collaborative Alignment: BISM desired to align itself more closely with other organizations involved in empowering the blind community, both regionally and nationally, but lacked a clear visual representation of this collaboration.
DEVELOP
a new logo that accurately represents BISM’s mission, values, and services, while maintaining visual continuity with the previous logo.
ENHANCE
BISM’s digital presence through strategic social media marketing initiatives to better connect and engage with the blind and low vision community.
LEVERAGE
social media platforms to promote collaborative efforts and raise awareness about the collective mission of empowering the blind community.
our Process
To achieve 20 Degrees' website development goals, Redstart Creative:
To achieve BISM’s online engagement goals, Redstart:
New Logo Design
- Redesigned logo that accurately represents BISM’s mission, values, and services.
- Graphic, modern, and easily readable design that incorporates core messaging.
- Maintained continuity with the previous logo while enhancing its effectiveness and usability in marketing materials, social media, and other branding.
Social Media Marketing Strategy:
- Developed a comprehensive social media strategy tailored to BISM’s goals and target audience.
- Created engaging content to connect and engage with the blind and low vision community effectively across all social media platforms.
- Implemented accessible features such as alt text and audio descriptions to ensure inclusivity.
Collaborative Alignment:
- Increased social media platforms and email marketing to promote collaborative efforts and raise awareness about the collective mission of empowering the blind community regionally and nationally.
SOLUTIONS/PRODUCTS
- New logo design
- Comprehensive social media strategy tailored to BISM’s goals and target audience
- New Instagram account with freshly implemented social media strategy
The Results
Through a holistic approach encompassing logo redesign and social media marketing strategies, BISM has significantly bolstered its digital presence and forged stronger ties with the blind and low vision community. The newly crafted logo stands as a potent emblem of BISM’s mission and collaborative ethos, resonating deeply with its audience. Meanwhile, purposeful endeavors in social media have fostered meaningful interactions and garnered substantial support.
In terms of social media engagement, BISM’s Instagram account has experienced remarkable growth, accumulating nearly 300 followers within a span of six months. Notably, engagement rates have surged by an average of 20% month over month, while reach has surged by 39% and impressions by 8%. These metrics underscore the tangible impact of leveraging social media to connect with BISM’s audience and amplify its message of empowerment.
Related projects
