The Maryland Business Roundtable for Education is a nonprofit coalition of leading employers that have made a longterm commitment to support education reform and improve student achievement in Maryland.
The Maryland Business Roundtable for Education enlisted Redstart Creative to refresh branding and messaging for their program, Next Generation Scholars, targeting Allegany, Caroline, Dorchester, Kent, and Wicomico counties. Redstart was also selected for public relations and digital marketing services to engage the community and donors effectively. Strong messaging and marketing are crucial for achieving organizational goals and raising awareness.
Redstart crafted a comprehensive strategy to fulfill The Maryland Business Roundtable for Education’s digital marketing and public relations objectives:
the best digital marketing outreach strategy to stay connected with the community – like blogging, newsletters, and social media channels.
CREATE AND CURATE
content consistently that aligns with the brand, mission, and goals.
DEVELOP AND IMPLEMENT
a public relations strategy that increases awareness of the brand and its new program.
Based on our goals, we identified and implemented the following solutions:
- Monthly strategy meetings
- Blog writing and posting
- Newsletter curating and sending
- Content creation and posting to Facebook and Instagram, using a social media management software
- Frequent analytics reviews of the website and social media platforms to provide recommendations for adjustments and enhancements
- Public and media relations
- Graphics creation
- Print advertisements
Prior to engaging with Redstart Creative, the Maryland Business Roundtable for Education had not proactively promoted the organization in the local media for quite some time. This provided us the opportunity to reintroduce this organization while announcing the new Next Generation Scholars program. We used their local coordinators as entrée into the hyperlocal media market and promoted their direct impact in the community.