Moveable Feast
- BRANDING & MESSAGING
- GRAPHIC DESIGN
Moveable Feast is a community-based nonprofit organization that cares for men, women and children living with HIV/AIDS, cancer, and other life-threatening illnesses by preparing and delivering nutritious meals and groceries and providing nutritional counseling.
Challenge
Moveable Feast faced challenges in messaging, branding, social media engagement, marketing, and online visibility. The nonprofit turned to Redstart Creative to provide a holistic approach to strengthen their community impact and outreach.
Objectives
To address these challenges, a comprehensive strategy was developed by the Redstart team:
Craft
compelling and concise messaging to effectively communicate the organization’s mission.
Establish
a cohesive and recognizable visual identity for Moveable Feast with consistent branding throughout all marketing channels.
Enhance
communication with stakeholders, donors, and the community at large.
Highlight
different aspects of Moveable Feast’s programs and initiatives, as well as success stories, to build credibility and inspire support for Moveable Feast’s cause.
Create
a visually appealing brand to enhance Moveable Feast’s presence.
our Process
During Phase 1: Messaging and Branding, Redstart Creative:
- Crafted a compelling and concise tagline to effectively communicate the organization’s mission.
- Established a cohesive and recognizable visual identity for Moveable Feast.
- Designed professional and engaging email headers to enhance communication with stakeholders.
- Created a comprehensive newsletter format and template for regular updates.
- Transformed complex information into visually appealing infographics for easy understanding.
- Developed versatile brochures to highlight different aspects of Moveable Feast’s programs and initiatives.
During Phase 2, Social Media Development, we:
- Provided a set of customizable templates for consistent and attractive social media posts.
- Crafted concise and impactful elevator speeches for effective communication in various settings.
- Showcased success stories to build credibility and inspire support for Moveable Feast’s cause.
During Phase 3, Marketing and Outreach, we:
- Compiled essential information, resources, and media assets for press and media outreach.
- Designed eye-catching vehicle magnets for mobile awareness and branding.
- Created visually striking designs for vehicle wraps to maximize visibility.
- Developed creative concepts for external signage and oversaw the design and installation process.
- Ensured consistent branding through interior signage design and managing the installation process.
The Results
Redstart’s comprehensive strategy collectively addressed Moveable Feast’s challenges in messaging, branding, social media engagement, and overall marketing efforts, providing a comprehensive approach to enhance their visibility and impact in the community.
SOLUTIONS / PRODUCTS
Phase 1: Messaging & Branding
- Tagline Writing
- Logos, Brand Family, Stationary, Brand Guidelines, 5 Icons
- Email Headers
- Newsletter – Full Issue and Template
- Fact Sheet as Infographic
- Brochure (4 versions)
Phase 2: Social Media Development
- Social Media Toolkit – Canva Social Media Templates (12)
- Elevator Speeches – 4 versions
- Success Stories (start with 4)
Phase 3: Marketing and Outreach
- Press Kit
- Vehicle Magnet Design
- Vehicle Wrapping Design
- Exterior Signage Creative Concepts, Design Development, Installation Management (excluding lighting and materials)
- Interior Signage Design Development, Installation Management (excluding lighting and materials)
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