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5 Ways To Create A Compelling Annual Report For Your Non-Profit

It’s that time of year again when your nonprofit starts to think about putting together an annual report. Your annual report is an extremely important piece of information for your audience, especially for donors who may not have time to keep up with your nonprofit’s accomplishments throughout the year. Along with making sure to include important pieces of information in your report, your focus should also be on making the report as compelling as possible.

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Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…

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Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Two of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog on year end communication we reviewed direct mail appeals. In this blog we will review annual reports.…

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Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part One of Three We love fall at Redstart Creative, cooler weather and the knowledge that the holiday season is right around the corner. We are gearing up for the season by prepping our holiday card lists and planning for many holiday gatherings. We are also excited…

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Promises and Pitfalls of Email Fundraising

There are many communication channels, so it is important to be strategic about which channel you are choosing to communicate with your audience. This article from Salsa, makes the case that bypassing email fundraising is a mistake. The infographic to the left, was created by Salsa. It illustrates a few key statistics, from the article,…

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Baltimore Eats for Good Launches

On July 28, Baltimore Eats for Good launched. The project unites restaurants and nonprofits to raise money and do good work in Baltimore. The program already has a sizable number of nonprofits and restaurants signed up as participants. How does it work? For nonprofits, Baltimore Eats for Good works with area restaurants to obtain discounts. These discounts…

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Fresh Ideas and Collaboration

By Rebecca Teaff, Owner and Chief Creative Officer From March 29-31 I attended the Association of Fundraising Professionals International Fundraising Conference in Baltimore with over 3,500 attendees. I was a first time attendee, but luckily knew a bit of what to expect because I served on the AFP Maryland Chapter Host Committee. First off, what…

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A New Logo for a New Business

Redstart Creative recently designed a new logo for Village Child Assessment. The Mount Washington Mill based business provides neuropsychological assessments for children and adolescents. This was a first logo for this new business, giving us the chance to work with the owner to create a signature image. We know this step is a big one…

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Annual Report Trends: Less is More

In our last two blog posts we looked at engaging content and the debate between print and online formats. today we look at the trend of brevity. Many organizations are producing a one page online report or a postcard report. This gives donors a simplified report and makes the organization really examine the core of…

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Annual Reports: Print vs. Online

In our last post we looked at the evolution of content in an annual report. Today we turn to examine how the rise of online and mobile content is impacting the annual report. These days, there is a major push towards using both print and online reports. In a recent survey cited in this post,…

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Donors the Focus of Gratitude Report

This week Redstart Creative kicked off a blog series on Annual Reports. With that topic in mind, we would like to share the recent gratitude report we did for the Baltimore Child Abuse Center (BCAC). This report puts the donor front and center. The title, the content, and the cover image directly engage donors and…

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Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

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