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Do's And Don'ts Of Design

By: Rebecca Teaff Design is at the core of you organization’s brand. Having effective design for your brand not only looks good, it also helps to communicate to your audience. From the fanciest website to the most simple black and white booklet, design can enhance your message and help deliver it to your audience. Having…

3 Reasons To Update Your Brand

Your brand is a reflection of your organization’s values and identity. Over time, you may need to realign how this looks and feels to remain consistent with your vision. A rebrand, or brand refresh, offers you an opportunity to revisit what the most important aspects of your culture, company and voice are, and update their…

3 Tips for Creating Better Engagement With Storytelling

By: Henry Mortimer There are many reasons why we say storytelling is the most effective, persuasive and compelling way to engage with others and inspire them to act. For example, a good story is hard to resist. Consider the success of the weekly podcast “Serial,” which recounted the incidents surrounding a real-life 1999 murder in…

5 Things Your Logo Needs To Be To Be Effective

By: Rebecca Teaff  One of the most crucial parts to any organization’s branding is their logo. Your logo is your identifying feature to your audience and is most likely their first impression of your brand. It is representative of a feeling, culture or idea from your organization. It gives a tangible to the intangible ideas.…

Traditional and Digital Combine to Create Successful Marketing Plans

There are so many ways to market these days that is it hard to know where to start. Technology allows for instant access to a myriad of information and integrating digital with your traditional methods will help lead to success. Without digital, you are missing opportunities to converse with your target market. You will need to adjust…

Ad Design for Baltimore's Recovery

Redstart Creative recently joined in efforts by the Baltimore chapter of AIGA to help support local businesses affected by the recent city curfew through ad design and promotion. AIGA is a professional organization for designers. The local chapter saw that design could play a role in helping recover from losses incurred due to the 10…

Creating a Logo that Stands Out

Of all the different kinds of projects we work on here at Redstart Creative, one of our favorites is creating a logo. We wanted to take this blog to discuss the logo creation process from planning to design and also talk about the value of an investment in a logo. The logo design process can…

Theme is Postcards for Annual Report

Over the past month, we’ve been looking at Annual Reports, starting with a series on trends in reports and sharing the gratitude report we did for the Baltimore Child Abuse Center. Today we will be looking at the 2013 Annual Report we did for Blue Water Baltimore. We wanted the annual report to fit the…

Trends in Annual Reports: Content

Annual reports are a staple of an organization’s end-of-year work load. They are a valuable tool to communicate to donors and funders. As we saw with the annual appeal, annual reports have evolved over the years. In this blog series, we will review some of the current trends in Annual Report design as well as…

Dos and Donts of Design Invitation

Please join me as I present MyCity4Her.com’s first FYI4Her session. Learn the basis of design, how to work with a design partner, understand those crazy terms designers throw around and learn what to do if you have to design something fast on your own. Bring your own lunch and enjoy water, coffee, tea and dessert…

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