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Is Clubhouse right for your organization?

Feb 23, 2021Digital Marketing

If you’ve been hanging out on social media the past couple of months, you’ve probably heard of a new buzzword: Clubhouse. Founded in 2020, Clubhouse has quickly built a reputation as a great place for people to meet, talk, and share ideas. This new platform lets people chat in real-time, share stories, collaborate, and bounce ideas off of each other using their voice without the need for a lot of other equipment. There are no pictures, videos, or really even text — just audio.

 

It puts the social aspect of social media front and center. It basically is one big conference call, but one that you control.  

 

The audio-only system is similar to podcasts, which are played on demand, however, the fleeting nature of Clubhouse’s content plays on users FOMO (fear of missing out). All of the conversations happen live and aren’t recorded for playback. If someone isn’t in the room, they miss what’s happening. This means people are spending a lot of time on the app, anticipating and looking for conversations about topics they’re interested in—whether to listen or share from the stage.

 

As a nonprofit, this presents an amazing opportunity to establish yourself as a go-to resource in your particular field of expertise.

 

Opportunities to share your mission or founding story, connect with supporters, get program feedback, run focus groups, and generate brand awareness are just waiting for you on Clubhouse.

 

How does Clubhouse work?

 

When you receive your invite to Clubhouse, you’ll have instant access to all the ongoing conversations or rooms.

 

When you select a room, you’ll start to hear the chat. This is a good opportunity to hang back and soak in what everyone is saying. And, unlike social media that relies on text or video, you can listen while driving, cleaning, or completing whatever other tasks are on your to-do list.

 

If you want to jump in, You tap the raise hand icon for the speaker to invite you up onto the “panel” to join the discussion. 

 

The content available to you is dependent on who you follow. 

 

If you want to diversify your feed, you can search for keywords you’re interested in and follow people who come up in the results.

 

Another way to find interesting content is to adjust your settings:

 

Go to your profile

Tap on “Settings”

Tap on “Interests”

Select the categories you want to see in your timeline

 

How can your organization use Clubhouse. 

Here are a few reasons why your nonprofit organization should use Clubhouse as its next social media platform.  

  • It offers the ability to introduce your organization to people outside of your industry or niche. This opens up your organization to a new donor and supporter base.
  • The typical social media algorithms that cause echo chambers on other platforms are replaced with spontaneous rooms filled with real-time chats on a variety of topics.
  • The focus is on high-value conversations rather than produced content.
  • Clubhouse users are fiercely loyal and protective, so if you provide great content, they’ll bring their friends and followers along with them.  
  • Community-building for virtual events: Clubhouse offers an intimate, exclusive community in the form of a club that can accompany virtual and even in-person events for attendees to connect and engage with each other.

 

If you’re interested in kickstarting your digital marketing efforts contact us for a quick 30 min discovery session.  

 

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