Annual Report

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2017 Trends In Annual Reports

By: Rebecca Teaff Over the years, annual reports have evolved. However, throughout the changes, they still remain an extremely valuable tool to communicate with donors, volunteers and potential funders. The purpose of an annual report is to tell your organization’s story and communicate the past year’s accomplishments. While the goals of an annual report remain…

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Testimonial from Board of Child Care

We asked Kristian Sekse, Vice President of Development & Communications, Board of Child Care, about their experience with Redstart Creative during the production of their 2014 Annual Report. What were some successes and opportunities while working on this project? Successes – our brand felt old and stuffy, especially coming off of last year’s Annual Report. …

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Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Two of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog on year end communication we reviewed direct mail appeals. In this blog we will review annual reports.…

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Theme is Postcards for Annual Report

Over the past month, we’ve been looking at Annual Reports, starting with a series on trends in reports and sharing the gratitude report we did for the Baltimore Child Abuse Center. Today we will be looking at the 2013 Annual Report we did for Blue Water Baltimore. We wanted the annual report to fit the…

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Annual Report Trends: Less is More

In our last two blog posts we looked at engaging content and the debate between print and online formats. today we look at the trend of brevity. Many organizations are producing a one page online report or a postcard report. This gives donors a simplified report and makes the organization really examine the core of…

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