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3 Key Phases to Develop a Website
By: Rebecca Teaff and Julia Archer, Redstart Creative Developing a website can be a long, time-consuming project. This is why we break down the process into three key phrases. By breaking down the website development process into steps, each phase can be focused on intensely as part of the whole. Phase 1: Planning and Exploration…
4 Steps You Need to Take Before Starting a Website Redesign
Jumping on the bandwagon feet first is tempting for many website owners. It is important to consider a few details before making the investment. Choosing the wrong company can lead to frustration and an ineffective marketing tool for your business or organization. This article will outline a few resources to successfully lay website redesign groundwork…
Instagram Scheduling Updates
If you use Instagram for your business, listen up because we have some great news to share with you about updates to Instagram’s API! Prior to late last month, if you wanted to post to Instagram for your business, you either had to manually create a post in the app, or schedule a notification to…
How To Cover Your Marketing Basics Without A Budget
When it comes to creating a budget for your nonprofit, marketing is an integral component. We know that nonprofit budgets are tight, and you need to save money anywhere you can. We’ve put together a list of some marketing basics that you must include when starting your nonprofit. Plus, we’ve added some DIY alternatives you…
Mobilegeddon: Part II
By: Julia Archer and Rebecca Teaff It doesn’t seem like long ago when the internet world went into a frenzy to get their website optimized for mobile after Google announced they would begin penalizing websites that are not up to mobile standards (aka: Mobilegeddon: Part I). Now, Google will yet again update their mobile-friendly search…
Get your Nonprofit Ready for Tech Challenges in 2016
Technology is rapidly changing. It is hard for growing non-profits to keep up with the current trends. Biz Tech Magazine recently featured a great article reviewing trends and opportunities for the non-profit sector this year – The Top Technology Trends Confronting Nonprofits in 2016. Whether you are a new or an established non-profit organization, it is important for…
Nonprofit Year End Communication
Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…
Small Business Website
It is important for you to have a website, but even more important to keep it up to date I recently attended a networking event one evening in Baltimore. New networking groups are popping up all the time for entrepreneurs trying to build new relationships, create strategic partnerships, and just be seen in the…
Promises and Pitfalls of Email Fundraising
There are many communication channels, so it is important to be strategic about which channel you are choosing to communicate with your audience. This article from Salsa, makes the case that bypassing email fundraising is a mistake. The infographic to the left, was created by Salsa. It illustrates a few key statistics, from the article,…
Website Redesign Groundwork in 4 Steps
Our portfolio is full of examples of website redesigns and our recent website design work. There is a lot of conversation regarding redesigning websites for mobile compatibility or simply refreshing your look for 2015. Jumping on the bandwagon feet first is tempting for many website owners. It is important to consider a few details before…
Adapting Your Website “Mobilegeddon”
On April 21, Google changed their search algorithm. Sites that are not mobile-friendly will now receive a lower ranking in searches on mobile devices. Rankings from searches on a desktop will not be affected. Google remains the overwhelming top choice for search engines, so this change has the potential to impact the ability of organizations…
Website Redesign: The Final Jumpstart Step
Crafting the identity of a new or young organization is a careful process requiring several steps. We have explored this process over the past year through our progress with the first Jumpstart for Nonprofit’s recipient, Our Heroes Network. The organization, which works with veterans and first responders who are afflicted with Attention Deficit Hyper-Activity Disorder…