As a non-profit organization, your time and resources are limited, making it essential to develop and refine your audience early on. The people you market to directly impact your organization’s ability to provide services, secure funding, and drive long-term growth....
As a non-profit organization, you may not think SEO (Search Engine Optimization) is an essential part of your digital marketing strategy—but that would be a mistake! If your organization isn’t showing up in search results, potential supporters may not even know you...
If you don’t already know what direct mail is, it’s one of the most effective fundraising tools available to nonprofits. You can send targeted messages through the mail to prospective and current donor lists, inviting them to give to your organization. However,...
The end of the year is a pivotal fundraising season for nonprofits, with nearly 30% of annual giving occurring in December. To stand out amidst the holiday email flood, nonprofits need a clear, donor-centered approach that inspires generosity and highlights impact....