In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...
You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...
When communicating with your audience, it’s important to consider the voice you use in your messages. You probably don’t speak to your mail person the same way you speak to your parent. The same is true for how you speak to your various audiences! Think of it this...
Did you know that the United States Postal Service (USPS) offers a tool to help you directly reach residents in your community even if you don’t have specific mailing addresses? Every Door Direct Mail (EDDM) is a service that allows businesses to target residents of a...