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3 Key Phases In The Website Development Process

By: Rebecca Teaff and Julia Archer, Redstart Creative  Developing a website can be a long, time-consuming project. This is why we break down the process into three key phrases. By breaking down the website development process into steps, each phase can be focused on intensely as part of the whole. Phase 1: Planning and Exploration…

4 Tips For A Successful Year-End Giving Season

By: Julia Archer, Redstart Creative  Fall is almost here (we can’t believe it either) and that means the end of 2016 is getting closer and closer. With fall, comes the holiday season, which is also the season of giving! Did you know nonprofits receive 50% of their donations between October and December? Now is the…

4 Tips To Creating Recurring Donations With Monthly Giving

By: Julia Archer, Redstart Creative How do you go about adding a double ask to your giving page? Is your cause is even suited for a monthly donation? Making the switch from one-time to monthly donations is the key to creating a solid, strong foundation of donors who will grow with you and your cause.…

6 Ways To Grow Your Non-Profit's Email List

By: Julia Archer, Redstart Creative  As a non-profit, you are consistently relying on donors to support your cause. Donor acquisition is done in a variety of ways, but email marketing is a large piece of the puzzle in acquiring and maintaining donors. You may be seeing a lull in new subscribers and may not be sure…

Get your Nonprofit Ready for Tech Challenges in 2016

Technology is rapidly changing. It is hard for growing non-profits to keep up with the current trends. Biz Tech Magazine recently featured a great article reviewing trends and opportunities for the non-profit sector this year – The Top Technology Trends Confronting Nonprofits in 2016. Whether you are a new or an established non-profit organization, it is important for…

Nonprofit Year End Communication

Increase your Donor Reach Using Multimedia Marketing Mix, Part Three of Three There are several ways to engage with your donor list; direct mail appeals, annual reports, and digital appeals—e-mail, online campaigns and social media. In our last blog we reviewed annual reports and dos and don’ts in creating those documents. In this blog we will…

Small Business Website

  It is important for you to have a website, but even more important to keep it up to date I recently attended a networking event one evening in Baltimore. New networking groups are popping up all the time for entrepreneurs trying to build new relationships, create strategic partnerships, and just be seen in the…

Promises and Pitfalls of Email Fundraising

There are many communication channels, so it is important to be strategic about which channel you are choosing to communicate with your audience. This article from Salsa, makes the case that bypassing email fundraising is a mistake. The infographic to the left, was created by Salsa. It illustrates a few key statistics, from the article,…

Website Redesign Groundwork in 4 Steps

Our portfolio is full of examples of website redesigns and our recent website design work. There is a lot of conversation regarding redesigning websites for mobile compatibility or simply refreshing your look for 2015. Jumping on the bandwagon feet first is tempting for many website owners. It is important to consider a few details before…

Adapting Your Website “Mobilegeddon”

On April 21, Google changed their search algorithm. Sites that are not mobile-friendly will now receive a lower ranking in searches on mobile devices. Rankings from searches on a desktop will not be affected. Google remains the overwhelming top choice for search engines, so this change has the potential to impact the ability of organizations…

Website Redesign: The Final Jumpstart Step

Crafting the identity of a new or young organization is a careful process requiring several steps. We have explored this process over the past year through our progress with the first Jumpstart for Nonprofit’s recipient, Our Heroes Network.  The organization, which works with veterans and first responders who are afflicted with Attention Deficit Hyper-Activity Disorder…

Making Your Website Work for You

Between several website design projects and the relaunch of our own website, the topic of developing a successful site has been on my mind a lot lately. This article from the Showcase of Fundraising Innovation and Inspiration (Sofii) outlines how to improve your website as a fundraising tool. But it is good advice for anyone…

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