Nonprofit marketing is different. You are not selling a product. You are asking people to believe in something. To give money. To give time. To care. That is a big ask. As a small digital agency that works with nonprofits, I have seen some patterns. Not because...
As Q4 swiftly approaches, businesses and organizations gear up for the grand finale of the year—the holiday season. This is a pivotal time when aligning your content, from images and videos to messaging, colors, themes, and sentiments of the season can significantly...
In this age of organic versus paid social media content, Facebook Ads are a key tool in any organization’s marketing toolbox. That’s because Facebook has made it much harder to build audiences organically. Generally speaking, only 1-2% of your followers will see your...
You’ve followed your strategic marketing plan (thanks, Redstart!) and developed a content calendar in line with your mission and goals. You’ve created engaging content that features key words and addresses your audience’s pain points. Now you’ve posted the content on...
Have you noticed that there are some Google searches that answer your question before you even click on a link to a site? For example, if you Google “How to Volunteer” a numbered list will appear giving you guidance on how to get started. If you look closely, you’ll...
You’ve spent your valuable time and energy crafting the perfect email message to send to your audience, but your emails keep getting blocked as spam. What is going on? One culprit may be that email servers such as Gmail, Yahoo, etc. aren’t recognizing that your server...
Struggling to get top billing in a Google search? Google Ads can help! While you can’t always predict where your organization will come up in a Google search, Google Ads gives you more control over when and where your information will appear, thanks to its...
Riding the wave of the pandemic and the global recession, 2023 looks to be an interesting year, with social media platforms reflecting the changes in consumer preferences, accessibility, and sustainability. With 2023 around the corner, now is the time to plan your...
Did you know that Google receives billions of searches every day? Given that there are so many searches, there has to be a way to determine which results are the most accurate for its users. There also has to be a way for Google to monetize that: it’s what we’ve come...
Redstart Roundup A bi-weekly roundup of the most interesting links and stories from around the web Are you wondering how to make the most of your organization's end-of-year giving? We have the best links to learn how to reach donors and maximize your end-of-year...